The first ad that is reminicent of Art Deco is the viva glam campaign.
The colours are a combination of Art Nouveau (the ruby-like blush of pink) and Modern (the black and white). Art Deco comes out in the Hollywood glamour aspect; the old fashioned microphone, the fedora, the burlesque impact with the short bang and bold brow, the pure sexuality of not revealing everything at once combined with the diamond look on the viva glam logo, jewelry and mic. When I look at this ad, I flash back to old Hollywood in the height of the glamourous lifestyle. Also, the way the ad is set up with a grid (modern) like set up of squares (geometic shapes) really reminds me of and updated version of the motifs of the modern and Art Deco movements.
Art Deco is reallly a recipe. 1 cup Art Nouveau to 3/4 cup Modern, with a splash of jazz music, infused with a decadent amount of luxury. Add a sprinkling of accessability and bake for 14 years. Ta da! Your own delicious Art Deco reality.
The second ad is for Neutrogena Oil Free Acne Wash with scratch and sniff aspect. The image I've included is not the official ad because it doesn't have the scratch and sniff aspect so just imagine it in there. Although this ad doesn't scream Art Deco, it definetly encompases the feel or attitude of art deco. Firstly, the use of new materials. 50 years ago, no one had heard of a yummy smelling beauty product. All the smells were either too strong or not good smelling at all.
Also, even today, when trying to find a beauty product, we all smell the different choices out there and get overwhelmed by all the mingling scents. With this ad, you get a yummy smelling facial cleanser that you can smell by itself in the comfort of your own home or local magazine retailer. This is two new luxuries (great smelling and scratch and sniff) rolled up into one amazing new product that wasn't previously available.
Secondly, Art Deco is all about accessibility to all, and Neutrogena is quality but inexpensive making it very accessible.
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